In 2015 the birth world was rocked by the publication of the Kirkup Report1 into the deaths of mothers and babies during childbirth at Morecombe Bay between 2004 and 2013. A phrase that was used in the report has been repeated time and again, often by the former Health Secretary Jeremy Hunt, but also by many others, usually during efforts to increase interventions in birth.

“Normal birth at any cost.”

This phrase was, as still is, repeated endlessly in newspaper headlines and it became the commonly understood cause of the deaths of these women and babies. And yet, the report itself states, “Our findings are stark, and catalogue a series of failures at almost every level – from the maternity unit to those responsible for regulating and monitoring the Trust.” The Kirkup report recognised many failures across the Trust, from a lack of training to reports of concerns being brushed under the table, from the disappearance of important records to inadequate communication which led to deaths not being connected and recognised as having a possible pattern. Despite this, the continuous reporting of the phrase ‘normal birth at any cost’, and its ongoing use to attack any attempt to improve outcomes by promoting physiology, means that we need to really dig deep to separate the politics from the science.